Taste of Tacoma

Our sponsor, Boeing Employees Credit Union (BECU) wanted to find a way to upgrade their Presenting Sponsorship of the Taste of Tacoma in order to add  "member perks" for their customers so the creation of the "Taste of Tacoma Craft Beer & Wine Tasting" was born.  We worked closely with BECU and a few select media partners to co-promote and build a media package for this new attraction. This was not only a huge success for all attendees, it was in particular a success for BECU members who received $5 off a Tasting package and free bottle corking.  Continuing to create new activations for sponsors that benefit all involved, including our attendees, is the key to long lasting partnerships and renewals.